The campaign theme for this year’s National Meetings Week launched today, mirroring the US ‘Keep America Meeting’ incentive as a show of solidarity with the US market. The new identity will also act as a lobbying initiative to garner further government support for the UK meetings industry.

The campaign slogan ‘Keep Britain Talking’ will present a harder identity to wider business and government audiences as the UK meetings industry enters one of its toughest trading environments for the last 20 years. Once again the campaign will be spearheaded by VisitBritain with Partner and Supporter backing throughout the industry, including all the major associations.

“2009 is already proving to be a tough year for the meetings industry and as one of the key initiatives run by the industry to promote itself, National Meetings Week needs to adapt,” comments Joss, Croft, Head of Business Visits & Events, VisitBritain and campaign coordinator. “Keep Britain Talking gives us a campaign identity that can gain government endorsement and support as we raise awareness of the value of meetings and events in front of a wider business audience.”

The campaign has already gained support from Partners & Supporters, and VisitBritain will also be discussing the campaign with national politicians, with the aim of reaching the highest levels of UK government.

“The government is heavily focused on events with the onset of the London 2012 Olympic and Paralympic Games and the recent The London Summit underlining the value within our industry; there has never been a greater need, and a better time to get their support,” concludes Croft.

www.keepbritaintalking.co.uk

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