Southport Conferences has launched a dedicated Business Tourism Steering Group, tasked with managing its rapidly expanding business tourism product.

The group, which is supported by a fully comprehensive business plan, is made up of key members of Sefton Council, Southport’s Tourism Business Network and the leading hotels and conference venues in the area. Its regular meetings will raise the profile of business tourism in Southport and improve the attractiveness of the cosmopolitan seaside resort to the wider conference market.

In recent years, Southport has undergone significant investment to its business tourism product, principally the £40 million refurbishment and extension of the Southport Theatre & Convention Centre and three new four-star quality hotels. In addition, the resort will see the forthcoming £12 million development of the Southport Arts Centre, creating a new Cultural Centre for Southport, due to be completed in 2012.

Tony Corfield, Sefton’s Head of Tourism, commented; “We have some really ambitious targets for Southport to firmly establish our resort as one of the key business tourism destinations. The role of the steering committee is firmly focussed on delivering these.”

“In addition to fantastic conference and meeting facilities, Southport is also a world class incentive destination, renowned for its Golf – a classic, premium experience ideally suited for delegates to escape into.”

February 2010 will see the resort’s strongest ever showing at International Confex, showcasing Southport’s offering to the business tourism industry alongside Liverpool Convention Bureau and ACC Liverpool as part of the Merseyside Partnership.

Southport will also use the show as a platform to launch its new conference portfolio; a comprehensive guide to all Southport venues, and the plethora of services provided by the Southport Conferences team.

For further information visit; www.southportconferences.com

This entry was posted on Thursday, January 28th, 2010 at 6:11 pm and is filed under Venues. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.